|
Contests & Promotions
Awards
Community Projects
Events
|
"Assembling the World's Largest Rice Dumpling - A Guinness World
Record Attempt."
It
was certainly no mean feat - getting so many people together for a Guinness
World Record attempt to form the world's largest display of rice dumplings.
Our aim was to try to break the existing record held by a Hong kong-based
company for 10,102 rice dumplings.
We found willing partners in Jurong Junior College (JJC) students, whom
together with their Physics Head, Mr Yong Kek Shoong, decided to help us
in devising a plan to build the world's largest rice dumplings display.
The Mili brand, which recently won Singapore's Promising Brand Award
for Goh Joo Hin Pte Ltd, a leading food and beverage, healthcare
products and IT and audio products company, sponsored a ready supply of
canned mushrooms which went into goodie bags given out to the public when
they purchased a $5 coupon to adopt a rice dumpling.
The Racial and Religious Unity Steering Commitee in Central Singapore District
(TRUST Central) provided funding for the record attempt which we used to
buy tens of thousands of 'khee' rice dumplings and to produce marketing
collaterals. We even managed to get professional audit services sponsored
by Smalley & Co, whose auditors kindly audited the number of rice dumplings.
JJC students with some Metta staff flooded the streets of Orchard during
the weekend of 12-14 July to sell coupons. We also set up stall at the Central
CDC's racial harmony event, 'Celebrating the Singapore Rojak' held at Orchard
Park. The student volunteers did a roaring business selling adoption tickets
and giving away goodie bags. The other students formed a core team and smaller
sub-teams to sort the thousands of dumplings. Thanks to Orchard Parade Hotel,
the students were given free accomodation and were able to embark on their
Guinness World attempt in the early hours of Sunday morning. The auditors
followed their whole-day efforts closing, and studiously counted each dumpling
that was to form part of the structure.
"It
was a most fulfilling and enriching time for my student and I as we discussed
how to think of the best way to form the structure, and making sure it is
secure and stable. We really enjoyed ourselves and felt happy that we could
help to raise funds for Metta in this most meaningful way as well as help
break a Guinness World Record," said Mr Yong of JJC.
"To us, this project has an added significance as the dumplings were
wrapped with four different colours to represent the differrent races of
Singapore," explained Mr Yong.
By 5 pm, a total of 13,192 rice dumplings were used to form the one-metre
tall structure with sides 3.88m by 3.69m by 3.62m. The crowds broke into
louds cheers as the Mayor of Central Signapore CDC, Heng Chee How, gamely
placed the final four rice dumplings onto the structure.
The dumplings were later distributed to charity homes in the Central Singapore
District and given out to Central CDC residents. The event was very well
received by the public and local media - it was reported in many newspapers
and television news.
-
Adapted from Metta News, September 2003 No.19, MITA(P) No. 126/07/2003
View Report from Guinness World Records' Website
|