Superbrands Award (Singapore) 2002/2003 New Moon Abalone
Superbrands Award (Singapore) 2004/2005 New Moon and Mili
Superbrands Award (Malaysia) 2003/2004 New Moon

Superbrands, which has a 12-year history and a presence in 16 countries, serves as an independent gauge of branding. It sets benchmarks for brand development and positioning by identifying the top brands internationally and in domestic markets. The superbrands council, an independent arbiter of branding based its judging of the nominees on :

1) Market Dominance
2) Logevity
3) Goodwill
4) Customer Loyalty
5) Overall Market Acceptance

By scoring at least 7 out of 10 points across the 5 categories is what elevates a brand into a 'superbrand'.

In the Superbrands Award (Singapore) 2004/2005, there were more than 100 brands awarded and of them, the New Moon and Mili Brand distributed by Goh Joo Hin Pte Ltd.


New Moon is a name that is synonymous with premium quality and reliability. Its products are the best in Singapore and has become so through the company's ability to not only meet the high standards of taste and freshness but also its expertise in maintaining a history of prompt and reliable service in the international and local markets.

New Moon's success in the international arena is reinforced by a commitment to providing comprehensive customer service through rapid sourcing power, the ability to respond immediately with prompt delivery and its guarantee on all its products.

Trust and loyalty form the essence of its basic business philosophy and in line with its continued efforts to improve and modernise, the company plans to expand further to meet the continued demand and to provide better service to its customers.

 

The Mili brand is also a canned food product line that carries 5 broad product categories namely Vegetables, Fruits, Vegetarian, Meat and Soups. Mili has a dynamic and broad brand protfolio and architecture that is responsive to the busy lifestyle and constantly changing needs of today's consumers.